Reorganizing trust. A strategic and visual identity system created to professionalize a family-run home-care company with years of experience in the healthcare field, consolidating its growth while preserving its human essence and commitment to real care.
Medisil is a family business with long-standing experience in the healthcare system. Its team, formed by nurses, coordinators, and managers with proven professional backgrounds, needed to professionalize its brand and project a solid institutional image without losing the warmth that defines its service. The Argentine home-care market was saturated with impersonal brands, repetitive aesthetics, and generic messages about “hospital-level quality.” The challenge was to build a professional, clear, and human identity that reflected what Medisil was already doing in practice: caring with criteria, presence, and responsibility.
We developed a comprehensive identity system that combined strategy, storytelling, and visual design to translate Medisil’s real essence into a modern and coherent structure.
Defined the brand’s strategic foundation including purpose, values, vision, personality, tone of voice, and archetype.
Wrote an authentic founding narrative based on the team’s trajectory and real experience in home-care services.
Designed a visual system featuring a structured logo, balanced color palette, and typographic hierarchy that feels both professional and human.
Created a complete Brand Manual covering principles, tone, color, typography, and visual system applications.
Supported the team in formalizing their communication with health institutions, partners, and patients, ensuring visual and verbal consistency across every channel.
